Breaking Down Different Website Building Platforms: The Pros and Cons

A website builder is a platform to create a website without coding. From visual editors to countless pre-made templates, website builders are a dream solution for designers with entry-level skill sets — no formal training, coding, or design skills required. These fast programs come with free or cheap packages, significantly reducing your expenses for building your online presence. You can consider a website builder if:

You want to launch a website in a short timeframe.
You want a simple website with a drag-and-drop feature.
You want to manage your website easily and efficiently.

However, the digital market scenario in Melbourne is diverse and competitive. You need a custom website that reflects your brand’s objectives and connects with the local community. This is where most owners hire a WordPress web developer in Melbourne. Their ability to comprehend regional trends and user behaviour is impeccable, arming them to develop a site that meets local SEO demands and industry-specific needs to boost engagement faster. You can opt for a custom website for:

Flexibility and customisation
Easy migration and
Higher Google rankings

Popular Website Building Platforms: Our Top 3 Picks

Now that you’ve got the basic idea of website builders, let’s break down some of the most popular website-building platforms and their strengths and weaknesses to find the right fit.

1. Wix

Wix’s website builder is a favourite among designers, thanks to its simple, intuitive interface and diverse customisability. The drag-and-drop elements ensure easy navigation, while the free themes, widgets, and mobile-specific tools add flexibility and simplify the design process. What’s more, Wix is a complete package for business owners. You can use Wix’s eCommerce platform to add the Wix Stores app to the Wix Editor for seamless access to eCommerce features. Another feature that truly stands out is their built-in accessibility checker, which includes:

Full keyboard functionality: Operates the Wix products with a keyboard
Automatic Document Object Model (DOM) order: Navigates the site from left to right.
Site language definition: Simplifies content for the screen readers
Smart focus ring: Features dual colours for a keyboard for easy navigation
Correct semantics and heading tags: Help readers with disabilities understand the content and the site’s structure.
Skip to content: Allows readers to navigate to the primary content directly.

2. Squarespace

Ideal for beginners, Squarespace is perfect for users looking for a wide template selection and an intuitive UI. The slick drag-and-drop builder and easy-to-use eCommerce functionalities will undoubtedly catch your attention. With Spacesquare, you can access over 1000 Adobe and 600+ Google Fonts and play around with different designs and fonts until you create something unique. However, unlike Wix and WordPress, Squarespace lacks creative freedom. The grid framework challenges users to edit the format.

3. Hostinger

Anyone looking for a website builder with advanced AI tools, a vast collection of stunning templates, powerful eCommerce features, built-in SEO tools, and Google Analytics integration, Hostinger might be a solid find. Whether you are considering creating a website for your business or building an online store, the platform is responsive, fast and user-friendly. Most importantly, you can customise your website using the drag-and-drop editor and eliminate the need for a separate web host. Hostinger’s premium web hosting service covers it all.

To conclude, each website builder has its advantages and disadvantages. Choosing the best platform will depend on your needs, the website’s purpose, the tools, the budget, and how you want to connect with the target market. Therefore, understand your needs and analyse each platform’s features before using it to build your website.