How to Use Infographics and Visual Assets for Easy Backlinks

It is a well-established fact that backlinks help improve your site’s SEO, driving more organic traffic. However, most website owners rely on cold emails or endless guest posting when it comes to link building. While they work for some websites, you may want to explore other smarter ways that help you attract high-quality backlinks a lot faster than those traditional means.

Infographics and visual assets have been highly effective in attracting backlinks for Australian websites. They are easy to share, simple to understand, and hard to resist. If you are looking for smarter ways to earn Australian backlinks, you, too, should focus your efforts on infographics and visual assets.

Why Visual Content Works

As the average attention span of the population continues to shrink, visual content has a better chance of capturing more sets of eyes on the internet. People process images much faster than text. This is the reason infographics are able to summarise complicated information in a few seconds.

You may have noticed that websites, bloggers, and journalists love to share and link to well-crafted graphics, which make their content more engaging and useful. Visual assets also break through the clutter of text. As your brand gets noticed in crowded niches, you start attracting more leads.

The Impact of Infographics in Backlink Growth

There is no denying that acquiring natural, high-quality backlinks is difficult. With infographics, you can turn the odds in your favour. When you publish interesting infographics, people see value in them and share them with their audience. If you provide them with an embed code, you get a free backlink.

Marketers and SEO professionals have found that infographics generate more shares and links than almost any other content type. Unlike guest posts or directory submissions, these links come naturally and often without any outreach efforts.

How to Create a Link-Worthy Infographic?

Creating an infographic that organically attracts high-authority links involves a step-by-step approach. Let’s check out those steps.

Step 1: Find the Right Topic

To find the right topics for infographics, brainstorm and ask yourself a few questions. For example, you should ask, “What does your target audience want to know?” or “What topics create buzz in your industry?” Research trending topics and popular keywords for inspiration.

Step 2: Gather Data or Insights

To develop strong visuals, you need powerful source material. Look into your own analytics, gather industry insights, and collect statistics from trusted reports. Focus on original findings or lesser-known data to get the attention of industry leaders.

Step 3: Design for Sharing

Use tools like Canva, Venngage, or Adobe Express to create eye-catching, clean designs. Try to keep the amount of text minimal (or eliminate it if possible), and ensure the fonts are clearly readable. Also, use branded colours and a logo on the infographic to ensure you get credit when the visual goes viral.

Step 4: Publish and Optimise

Publish your infographic in a dedicated blog post. Add a keyword-optimised description for SEO and create an “embed code” for others to use. You can find several embed code generator tools on the internet. Include a clear request to link back to your site as the original source.

Get the Visual Assets in Front of the Right Audience

Great visuals can earn links on their own. However, having an outreach plan to boost your odds is always better. Here’s what you can do:

• Identify relevant blogs and publications in your niche
• Send a concise, personalised email offering your new infographic as a resource
• Offer to write a short introduction or exclusive snippet to make inclusion easy
• Reach out to industry resource pages, educators, or journalists who love visual aids

Many websites are always on the lookout for fresh, visual content that adds value. So, your infographic could be the one they are looking for.

Conclusion

Infographics and visual assets have the potential to earn high-quality backlinks, often without any outreach efforts. By creating visuals that offer value to the readers, you can not only attract more link-building opportunities but also establish your site as an authoritative resource.